2 min read- Liquid Death and Spotify debuted the Eternal Playlist Urn, a Bluetooth-enabled speaker urn available in limited quantities starting February 24 for $495.
- The urn pairs with Spotify’s new Eternal Playlist Generator, which creates a personalized playlist based on users’ listening habits and “eternal vibe.”
- Designed to be minimal and display-friendly, the product blends dark humor with genuine commentary on how deeply music is tied to identity, even after death.
If you thought branded merch had officially jumped the shark, Liquid Death and Spotify would like a word, preferably from beyond the grave. On February 24, the two brands unveiled the Eternal Playlist Urn, a Bluetooth-enabled speaker urn designed to keep the music playing long after you’ve logged off for good.
Yes, it’s exactly what it sounds like. The Eternal Playlist Urn is a sleek, minimalist urn with a wireless Bluetooth speaker built directly into the lid, allowing users to stream music straight from their phone, tablet, or computer. The pitch is equal parts dark humor and oddly sincere: music shouldn’t stop when you do.
The urn goes on sale in limited quantities starting February 24 on Liquid Death’s website for $495, firmly positioning it as both a collector’s item and a conversation piece. At roughly seven inches wide and 11 inches tall, the urn is intentionally understated in design—no skulls, flames, or gothic theatrics—making it something that could plausibly live on a shelf, mantle, or in a columbarium without alarming your guests (too much).
This is classic Liquid Death territory: irreverent, death-obsessed, and deeply committed to the bit. But the Spotify partnership adds a surprising layer of fun. Alongside the urn, Spotify is launching an Eternal Playlist Generator, a digital experience that creates a personalized playlist meant to soundtrack your eternal rest.
Users answer questions like what their getting-ready-to-haunt music is or what their eternal vibe feels like. Then, Spotify’s algorithm does the rest, pulling from both responses and personal listening history. The result is a sharable playlist that can live on your profile… or sync directly to the urn if you’ve fully committed to the concept.
That being said, a $495 speaker urn is not for everyone, and Liquid Death knows that. This isn’t about practicality so much as spectacle, shareability, and pushing branded absurdity to the extreme. And yet, it works. The product walks the line between parody and genuine design object in a way that feels intentional, not sloppy.
Will most people buy one? Probably not. Will a lot of people talk about it, share it, and secretly wonder what song they’d queue up for eternity? Absolutely.