2 min read- Luckin Coffee launched two new spring drinks in NYC: the Purple Bloom Frappe and Yuzu Matcha Sparkling Water.
- The Purple Bloom Frappe features a mix of fruit and vegetable juices layered with jasmine tea.
- Fans online are already reacting, calling it a “party in a cup” and planning to try it with friends.
Luckin Coffee just dropped two new spring drinks in NYC—the Chinese chain’s only U.S. location—and based on the internet’s reaction, people are already planning their orders.
The global coffee chain is leaning hard into colorful, fruit-forward beverages with its latest limited-time launch: the Purple Bloom Frappe and Yuzu Matcha Sparkling Water. Both are available now at Luckin locations across New York City, and they’re clearly designed to be as eye-catching as they are drinkable.
Let’s start with the one getting the most attention.
The Purple Bloom Frappe is exactly what it sounds like—a bright purple, layered drink made with a mix of fruit and vegetable juices, including grape, strawberry, blueberry, dragon fruit, and even purple carrot and cabbage. It’s paired with jasmine tea, giving it a slightly floral finish to balance out all that fruit.
It’s a lot, but in a way that feels very intentional.
And people online are very into it. One commenter wrote, “Looks like a PARTY in a cup! Yes!!” while another said, “Nice way to eat more fruit on the go.” Others are already making plans, tagging friends, and saying things like, “We need to try this!” and “I wanna try this drink with my bestie!”
So yes, this is very much a “go with someone and post it” kind of drink.
The second option, the Yuzu Matcha Sparkling Water, goes in a completely different direction. It’s lighter, citrusy, and a little more low-key, combining Japanese matcha with yuzu for a slightly bitter, refreshing profile. It’s also made without artificial flavors or sweeteners, which gives it a cleaner finish compared to the frappe.
Luckin has built a reputation around trend-driven drinks, and this fits right into that strategy—bold colors, unexpected flavor combinations, and something that’s designed for discovery.
The brand is also fueling the hype with a giveaway tied to the launch, which is clearly working. The comment section is full of people saying things like “I would love to 🥺” and “Yes please!” alongside plenty of purple hearts and fire emojis.
If you’re in NYC, both drinks are available for a limited time. And if your group chat is already sending purple heart emojis…you probably know which one you’re trying first.