2 min read- AMC revealed a handbag-shaped popcorn bucket to promote the upcoming release of The Devil Wears Prada 2.
- The novelty container doubles as a collectible accessory, continuing the trend of themed movie theater snack merch.
- Fans on Reddit and Instagram say the purse design might be the rare popcorn bucket actually worth buying.
The Devil Wears Prada 2 promo season is upon us, and AMC is leaning all the way into fashion for the upcoming release. To celebrate the sequel, the theater chain has revealed a limited-edition popcorn bucket shaped like a handbag—and yes, it’s already getting plenty of attention online.
The novelty concession item looks less like a movie snack container and more like something you might carry to brunch. Designed as a structured purse with a top handle, the bucket doubles as both a vessel for a medium order of popcorn and a surprisingly chic accessory.
AMC shared the item as part of its promotional rollout ahead of the film’s opening-night screening on April 30. Like many recent theater promotions, the popcorn purse also functions as a collectible. Movie chains have increasingly been experimenting with novelty buckets and themed merch to turn major film releases into full-on experiences.
But this one may be the most on-brand yet. Naturally, the internet had thoughts.
On Reddit, where novelty popcorn buckets are often met with skepticism, the response has been surprisingly positive. One user wrote, “I usually hate the novelty popcorn buckets but kinda obsessed with this one.” Many fans said they’d never wanted one before but suddenly felt tempted, while one joked about walking into the theater “purse first.”
On Instagram, fans are calling the bucket “iconic,” with some joking that the popcorn purse may be the trendiest accessory of the season.
Whether people buy it as a collectible or actually use it as a snack container remains to be seen. But one thing is clear: AMC found a way to turn a bag of popcorn into a fashion moment. And if Miranda Priestly taught us anything, it’s that the right accessory can change everything.