2 min read- Bath & Body Works is teaming up with PEEPS on a brand new scent just in time for spring.
- Peepin’ It Real features notes of marshmallow, sugar crystals, and vanilla, and will be available beginning March 2.
- The limited-time collection includes body care, home fragrance, decor, and accessories.
If you think you already have your Easter basket lineup locked in, think again. Two nostalgic brands are teaming up to usher in spring with a scent that will bring you right back to your childhood. Bath & Body Works is partnering with PEEPS to bring the candy’s signature sweetness to homes (and bodies) everywhere.
The new limited-time Bath & Body Works x PEEPS collection, playfully dubbed Peepin’ It Real, includes body care, home fragrance, decor, and accessories. And yes, the scent is exactly as you’d imagine, playing ode to the fluffy baby chick with notes of marshmallow, sugar crystals, and whipped vanilla.
Peepin’ It Real is the latest in Bath & Body Works’ run of drops inspired by sweet treats. Last year, the brand had two successful collaborations with Milk Bar, as well as some more out-there scents inspired by chips and salsa, pizza, and ranch.
Bath & Body Works teased the upcoming collection on social media, and fans were immediately salivating at the prospect of smelling like a walking marshmallow. “If it’s peeps marshmallow scent i’m crying,” one person commented. Another wrote, “Omg it’s happening!! Everyone stay calm! Whats the procedure?”
The excitement kept building in the replies, with one fan posting, “SHUT UPPP WHAT 👀👀,” while another chimed in, “I’m ready for my peeps!” and someone else added, “Omg it’s happening ❤️❤️.”
Even Bath & Body Works employees got in on the hype. “I absolutely love working here. It’s so hard not to spend our whole paychecks buying but we have to treat ourselves every once in a while!” one shared. Another wrote that they’ve been saving up rewards for this exact moment, adding, “It’s definitely hard not to spend money working at a place like BBW.”
The collection—which includes everything from fine fragrance mist and body cream to lip gloss, candles, and bunny tote bags—will be available in stores and online across the U.S. and in Canada beginning March 2. Lucky loyalty members will get early online access on March 1.