• The Vitamin Shoppe launched “The Suppies,” a new supplement awards program recognizing excellence in nutrition innovation.
• Judges evaluated products across 13 categories based on scientific research, third-party certification, and taste.
• Award winners include David’s Peanut Butter Chocolate Chunk for Best Protein Bar and Barbells Key Lime Pie Protein Bar for Most Craveworthy Flavor.
With so many supplements and protein-packed snacks inundating the market, it can be hard to know where to begin. Do you go for a vegan protein powder or whey? Are you more of a protein shake person or a protein bar person? That’s why The Vitamin Shoppe introduced its own Supplement Awards, The Suppies, a brand-new program that recognizes excellence in supplement innovation and industry achievements. Products are selected by experts at The Vitamin Shoppe and in partnership with the editors of Men’s Health and Women’s Health.
How were the winners chosen? “We’re looking for supplements that have the strong support of scientific research,” says Paul Kita, a deputy editor at Men’s Health, emphasizing the importance of third-party certification.
But taste can be just as important as nutritional quality, especially if you’re new to the protein game. Kita suggests starting with Clean Simple Eats Pink Burst Clear Protein. “It’s fruity, just-sweet-enough, and translucent. So it comes off fresh, without that dairy-heavy aftertaste,” he says.
The Suppies span 13 categories, including protein bars, sports nutrition, and wellness essentials. Here’s what took home trophies.
2026 Supplement Award Winners
Best Protein Bar—David Peanut Butter Chocolate Chunk Protein Bar
Best Viral Product—Clean Simple Eats Pink Burst Clear Protein Powder
Best Wellness Essential—Vthrive The Vitamin Shoppe Bioactive Multivitamins
Best in Sports Nutrition—BodyTech 100% Pure Creatine Monohydrate Powder
Best for Healthspan—Nordic Naturals Ultimate Omega
Most Craveworthy Flavor—Barbells Key Lime Pie Protein Bar
Best Brand Ambassador—Lean Beef Patty for Gorilla Mind
Most Chill—Nutri Triple Magnesium + L-Theanine
Partner of the Year—RAW Nutrition
Launch of the Year—David Protein Bars
Brand of the Year—Transparent Labs
Best in Wellness—Mary Ruth’s Liquid Morning Multivitamin
Best in Sports Nutrition—Transparent Labs 100% Grass-Fed Whey Protein Isolate Powder









