2 min read- Costco is selling a 10-pound chocolate Easter bunny for around $140, and it’s already turning heads in warehouses.
- Members on Reddit are split between awe and disbelief, with many calling it peak Costco behavior and others questioning the logistics of owning that much chocolate.
- Love it or hate it, the bunny has quickly become a viral seasonal flex — and a very on-brand Costco moment.
If Costco’s giant barrels of maple syrup have taught us anything, it’s that the warehouse giant does not play small when it comes to food. Case in point: the new 10-pound chocolate Easter bunny that started popping up in warehouses and immediately sparked major internet conversation—because, yes, it costs about $140.
This isn’t some chocolate novelty you grab when you forgot to buy candy for your kid’s class party. No, this is the literal centerpiece of a dessert table, a month’s supply of chocolate, and maybe a medium-sized pet, all in one confection. According to Costco, the bunny weighs around ten pounds and is made from solid chocolate—not hollow, not decorative, but dense and very, very real.
Naturally, when shoppers started spotting this oversized bunny in stores earlier this month, Reddit exploded.
One Reddit user posted a photo of the display, and the comment section quickly filled with a delightful mix of disbelief and admiration. “This is the energy I love from Costco,” one person wrote. Another user joked about the comedic language on the packaging: “My favorite part is the instructions on the side say wrap it in a towel and hit it with a hammer to enjoy.”
Someone else playfully calculated a sugar-per-pound breakdown, concluding that it has 19 grams of sugar per serving, totaling 2,869 grams of sugar, or 6.325 pounds (!) of sugar.
If the logistics or nutrition facts didn’t throw some members off, the price tag definitely did. One member commented, “$140 though? For chocolate?” It’s a sentiment that captures the exact tension of Costco’s bulk culture. You love the quantity, but maybe your wallet may not fully agree.
What’s clear from the reaction is that this bunny isn’t just a seasonal product; it’s a conversation starter. Whether you’re laughing at the sheer absurdity of a dessert that weighs as much as some toddlers, or you’re already figuring out how to break this thing into manageable pieces, one thing is certain: Costco didn’t bring this to the warehouse to be subtle.