When it comes to Valentine’s Day gifts, chocolate is undefeated. Boxes, heart-shaped assortments, strawberries dipped in chocolate, and even trendy luxury treats all compete for attention every February. But do Americans actually agree on what kind of chocolate is best? A new look at search data suggests…not exactly.
Based on Google Trends data from December 27, 2025, to January 27, 2026, this map shows the most-searched Valentine’s chocolate type in each U.S. state over the past month. The categories include classic chocolate boxes, heart-shaped chocolates, chocolate-covered strawberries, rose-and-chocolate combos, and Dubai-style chocolates.
It’s important to note: This data reflects search interest, not what people actually bought. Still, it offers a pretty telling snapshot of what Americans were thinking about in the lead-up to Valentine’s Day.
Boxes Still Rule Most Of The Country
Across much of the U.S., traditional chocolate boxes remain the top choice. States throughout the Midwest, South, and parts of the West searched most frequently for boxed chocolates, proving that the classic heart-shaped assortment hasn’t lost its grip.
From Texas and Illinois to Georgia and Pennsylvania, the message is clear: When in doubt, people still trust the box. It’s familiar, easy, and doesn’t require much explaining. Sometimes, predictable wins.
Dubai Chocolate Makes A Strong Showing
One of the most interesting trends is the rise of Dubai chocolate, which dominates searches in several Western and Mountain states. This luxury-style chocolate—often associated with viral social media trends and elaborate packaging—appears especially popular in places like California, Nevada, and Utah.
That suggests some regions are leaning into more “special occasion” or influencer-driven gifting, rather than traditional supermarket options.
Hearts, Roses & Strawberries Split The Rest
Heart-shaped chocolates perform well in parts of the Northeast and Alaska, while chocolate-covered strawberries show up as favorites in states like New Mexico and Wyoming. Meanwhile, rose-and-chocolate combinations pop up in a handful of Southern states, pointing to a more romantic, full-package approach.
These smaller clusters show that while boxed chocolates dominate, plenty of people are still searching for something a little more personalized.
What This Really Says About Valentine’s Day
Overall, the data paints a familiar picture: Most Americans stick with tradition, but a growing number are experimenting with trendier or more curated gifts.
Between viral Dubai chocolates, classic boxes, and dessert-style treats, Valentine’s Day chocolate has officially become less one-size-fits-all than it used to be.
So whether your state is team box, team strawberries, or team luxury import, one thing is consistent nationwide: When February rolls around, everyone is still thinking about chocolate first.