How much would you pay for a cookie? On Sunday, Aussie foodies were put to the ultimate test.

A recent pop-up Crumbl cookie event held in Sydney left many customers feeling duped, as eager fans lined up for up to 45 minutes for the chance to taste the cult-favorite cookies, priced at a staggering $17.50 AUD each.

Despite the high price tag—$75 for five cookies, compared to just $21 for four in the U.S.—customers rushed to buy them, only to be met with disappointment. Instead, what they found were days-old cookies that were reportedly stale and flown in from Hawaii, rather than freshly baked goods from an official Crumbl outlet.

The event was advertised on a social media account called CrumblSydney, which was not affiliated with the U.S.-based Crumbl brand. The official company clarified in a TikTok comment that they currently only operate in the U.S. and Canada. The Instagram account associated with the event was banned shortly after the controversy, although a TikTok profile remains active, with a link to a statement in response to the criticism.

According to the statement, the organizers claimed they faced significant expenses, including $4,000 for travel and $6,000 on the cookies themselves. They insisted they followed proper procedures for importing goods, asserting their aim was to share the Crumbl experience with Australia rather than profit excessively.

“We never claimed to be an official Crumbl store,” the statement reads. “This was clearly stated in bio and our comments. Our goal was to bring the authentic Crumbl cookies to Australia by importing the cookies directly from the USA.”

Social media users quickly took to platforms like TikTok to express their disbelief.

“Crumbl will see y’all in court,” joked one user.

One person asked, “How did they get that many cookies through customs??”

“But Australia’s border control is SO strict,” another user echoed. “I wasn’t allowed to bring in an apple that I got on the flight. How did they get 700 cookies through hahahaha.”

Another person wrote, “Now help me understand this. You’re saying you aren’t affiliated with Crumbl and not trying to pass off as them, but your TikTok is called Crumbl Sydney? With the pink background?”

What do you think about the event? Let us know in the comments below.

Lettermark

Expertise: Writing & Pop Culture

Education: B.A. in Journalism & B.S. in Media Studies from New York University

About Me: As an Editorial Assistant at Delish, Dianna supports the staff in any and every capacity, whether it’s managing the editorial inbox, assisting with expenses, or writing news stories for the site. She previously wrote for entertainment publications like Paste Magazine, Primetimer, Consequence, and more. When she’s not at work, Dianna is either practicing her latte art, going to the movie theater, or spending an egregious amount of time on Google Maps deciding what trendy restaurant to hit next.




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