{"id":604,"date":"2025-11-09T14:58:56","date_gmt":"2025-11-09T14:58:56","guid":{"rendered":"https:\/\/cupcake.website\/?p=604"},"modified":"2025-11-09T14:58:56","modified_gmt":"2025-11-09T14:58:56","slug":"coca-colas-ai-holiday-ads-spark-viewer-backlash","status":"publish","type":"post","link":"https:\/\/cupcake.website\/?p=604","title":{"rendered":"Coca-Cola\u2019s AI Holiday Ads Spark Viewer Backlash"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-journey-body=\"standard-article\">\n<ul data-node-id=\"0\" class=\"css-kw9lqy emevuu60\">\n<li data-node-id=\"0.0\">Coca-Cola released new holiday commercials developed with generative AI and guided by \u201chuman storytellers.\u201d<\/li>\n<li data-node-id=\"0.1\">Viewers criticized the look and feel, with viral comments urging Coke to use human artists and pining for classic spots.<\/li>\n<li data-node-id=\"0.2\">Coke\u2019s AI lead says the approach improves craft and speed, and the brand plans to keep pushing the tech.<\/li>\n<\/ul>\n<hr data-node-id=\"1\" class=\"css-18pb4rg emevuu60\"\/>\n<p data-journey-content=\"true\" data-node-id=\"2\" class=\"css-6wxqfj emevuu60\">Coca-Cola brought back its glossy \u201cHolidays Are Coming\u201d campaign with two new spots that look straight out of a storybook\u2014if the storybook were rendered by a very eager AI algorithm. <\/p>\n<p data-journey-content=\"true\" data-node-id=\"3\" class=\"css-6wxqfj emevuu60\">We\u2019ve got Santa! There are glowing trucks! Is that a parade of sweater-wearing woodland critters craning for a view?! The company says \u201chuman storytellers\u201d steered the process while generative tools handled the heavy lifting. Viewers, however, aren\u2019t buying the warm-and-fuzzy artificial part of it all.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"4\" class=\"css-6wxqfj emevuu60\">On the <a href=\"https:\/\/www.youtube.com\/@Coca-Cola\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.youtube.com\/@Coca-Cola\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"Coca-Cola YouTube page\" data-node-id=\"4.1\" class=\"body-link css-1i7jlb0 emevuu60\">Coca-Cola YouTube page<\/a> where the video was posted, the comments don\u2019t hold back. \u201cJust because you can, doesn\u2019t mean you should,\u201d one person wrote. Another jabbed, \u201cReal magic is when you hire an actual artist with a soul,\u201d while a common theme surrounding the spot was that people want a Pepsi real bad. And yes, people just want their old ads back, with someone saying, \u201cI miss the old Coke commercials from the 2000s with the polar bears.\u201d<\/p>\n<section data-embed=\"watch-next\" data-lazy-id=\"P0-14\" data-node-id=\"5\" class=\"embed\"\/>\n<section data-embed=\"youtube\" data-lazy-id=\"P0-15\" data-node-id=\"6\" class=\"embed\"\/>\n<p data-journey-content=\"true\" data-node-id=\"7\" class=\"css-6wxqfj emevuu60\">Inside the company, the stance is clear: this is the future\u2014so get used to it. Coca-Cola\u2019s generative-AI lead, Pratik Thakar, <a href=\"https:\/\/www.hollywoodreporter.com\/business\/digital\/coke-new-ai-holiday-ad-video-1236416491\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.hollywoodreporter.com\/business\/digital\/coke-new-ai-holiday-ad-video-1236416491\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"has framed the approach\" data-node-id=\"7.1\" class=\"body-link css-1i7jlb0 emevuu60\">has framed the approach<\/a> as pairing heritage with new tech and insists the results land \u201cauthentic and emotionally resonant.\u201d Creatives behind the work say last year\u2019s all-AI attempt took heat, but the craftsmanship improved this season\u2014and average viewers \u201creally enjoyed it.\u201d<\/p>\n<p data-journey-content=\"true\" data-node-id=\"8\" class=\"css-6wxqfj emevuu60\">Holiday ads (like the iconic ones from Coca-Cola) are basically visual comfort food; if the textures feel slick or uncanny, people notice. The brand is free to continue experimenting, but it\u2019s safe to say the critics will be just as determined to keep roasting. So, yes, the trucks are still coming\u2014but the comments are, too.<\/p>\n<section data-embed=\"editorial-link\" data-lazy-id=\"P0-16\" data-node-id=\"9\" class=\"embed\">\n<aside class=\"css-fcvumo e94w1mj1\"\/><\/section>\n<\/div>\n<p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola released new holiday commercials developed with generative AI and guided by \u201chuman storytellers.\u201d Viewers criticized the look and feel, with viral comments urging Coke to use human artists and pining for classic spots. Coke\u2019s AI lead says the approach improves craft and speed, and the brand plans to keep [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-news"],"_links":{"self":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/posts\/604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=604"}],"version-history":[{"count":0,"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/posts\/604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/media\/605"}],"wp:attachment":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}