{"id":2923,"date":"2026-04-24T21:57:21","date_gmt":"2026-04-24T20:57:21","guid":{"rendered":"https:\/\/cupcake.website\/?p=2923"},"modified":"2026-04-24T21:57:21","modified_gmt":"2026-04-24T20:57:21","slug":"fans-react-to-kelloggs-bringing-back-cereal-box-toys-the-90s-are-back","status":"publish","type":"post","link":"https:\/\/cupcake.website\/?p=2923","title":{"rendered":"Fans React To Kellogg\u2019s Bringing Back Cereal Box Toys: \u2018The \u201990s Are Back!\u2019"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-journey-body=\"standard-article\">\n<div class=\"css-hl6xtf e1wzc3k51\"><img src=\"https:\/\/www.delish.com\/_assets\/design-tokens\/fre\/static\/icons\/clock-regular.4ddebeb.svg\" alt=\"Estimated read time\" width=\"16\" height=\"16\" decoding=\"async\" loading=\"lazy\"\/><span class=\"css-1rzbsk9 e1wzc3k50\">2 min read<\/span><\/div>\n<div class=\"css-1jx1kps etlajd3\">\n<div data-theme-key=\"collapsible-section\" class=\"css-p1fz9n e1q3dcg6\">\n<h3 data-theme-key=\"collapsible-header\" class=\"css-1fv4nwp e1q3dcg5\"><button aria-label=\"Hide Key Points section\" aria-expanded=\"true\" data-theme-key=\"collapsible-header-button\" class=\"css-ec8vqf e1q3dcg4\"><\/p>\n<div data-theme-key=\"collapsible-icon-wrapper\" data-collapsible-open=\"true\" class=\"css-lhm19 e1q3dcg0\"><span data-testid=\"iconRight\" data-theme-key=\"collapsible-icon-right\" class=\"css-1ep4808 e1q3dcg1\"><img src=\"https:\/\/www.delish.com\/_assets\/design-tokens\/fre\/static\/icons\/caret-right-regular.a6ec664.svg\" alt=\"Caret Right\" width=\"100%\" height=\"auto\" decoding=\"async\" loading=\"lazy\"\/><\/span><\/div>\n<p><\/button><\/h3>\n<div aria-hidden=\"false\" data-theme-key=\"collapsible-section-text\" class=\"css-nzvxqj e1q3dcg3\">\n<div class=\"css-ex91la etlajd2\">\n<div>\n<ul>\n<li aria-level=\"1\" style=\"list-style-type: disc\">Kellogg\u2019s is bringing back toys inside cereal boxes for the first time in over a decade.<\/li>\n<li aria-level=\"1\" style=\"list-style-type: disc\">The launch ties into <em>Toy Story 5<\/em> and taps into childhood nostalgia.<\/li>\n<li aria-level=\"1\" style=\"list-style-type: disc\">Fans are excited\u2014but already predicting the return of in-store chaos over popular toys.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-journey-content=\"true\" data-node-id=\"0\" class=\"css-6wxqfj emevuu60\">Kellogg\u2019s is officially bringing back one of the most nostalgic parts of childhood breakfast, and people are already losing it.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"1\" class=\"css-6wxqfj emevuu60\">For the first time in over a decade, the brand is putting toys back inside cereal boxes as part of a new collaboration with <em data-node-id=\"1.3\">Toy Story 5, <\/em>which hits theaters June 19. The limited-edition boxes start rolling out nationwide on April 26, and the whole idea is simple: Bring back that moment of digging through your cereal for something fun.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"2\" class=\"css-6wxqfj emevuu60\">Kellogg\u2019s is leaning into the nostalgia factor here, and based on early reactions, it\u2019s working.<\/p>\n<section data-embed=\"watch-next\" data-lazy-id=\"P0-22\" data-node-id=\"3\" class=\"embed\"\/>\n<section data-embed=\"instagram\" data-lazy-id=\"P0-23\" data-node-id=\"4\" class=\"embed\"\/>\n<p data-journey-content=\"true\" data-node-id=\"5\" class=\"css-6wxqfj emevuu60\">One comment summed it up perfectly: \u201cRaise your hand if you\u2019re going for the you before your kid does.\u201d<\/p>\n<p data-journey-content=\"true\" data-node-id=\"6\" class=\"css-6wxqfj emevuu60\">The timing also lines up with what <em data-node-id=\"6.1\">Toy Story 5<\/em> is about. The film focuses on toys competing with screens for attention, which makes this feel like more than just a throwback. It\u2019s also a reminder of a kind of play that doesn\u2019t involve a phone or tablet.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"7\" class=\"css-6wxqfj emevuu60\">Fans are clearly here for it. \u201cSo nostalgic lol,\u201d one person wrote, while another added, \u201cNature is healing,\u201d which is slightly dramatic but not entirely wrong.<\/p>\n<section data-embed=\"body-image\" data-lazy-id=\"P0-24\" data-node-id=\"8\" class=\"embed\">\n<div size=\"large\" data-embed=\"body-image\" class=\"align-center size-large embed css-13f5bxj e1fodxfw4\">\n<div class=\"css-1k29q50 e1fodxfw3\"><img draggable=\"true\" alt=\"Three colorful toy figurines inspired by classic animated characters.\" title=\"Three colorful toy figurines inspired by classic animated characters.\" loading=\"lazy\" width=\"2048\" height=\"2048\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent;width:100%;height:auto;\" sizes=\"auto, 100vw\" srcset=\"https:\/\/hips.hearstapps.com\/hmg-prod\/images\/bdf294a5-97ed-4890-be64-b8182d5f98c9.jpeg?crop=1xw:1xh;center,top&amp;resize=768:* 640w, https:\/\/hips.hearstapps.com\/hmg-prod\/images\/bdf294a5-97ed-4890-be64-b8182d5f98c9.jpeg?crop=1xw:1xh;center,top&amp;resize=768:* 980w, https:\/\/hips.hearstapps.com\/hmg-prod\/images\/bdf294a5-97ed-4890-be64-b8182d5f98c9.jpeg?crop=1xw:1xh;center,top&amp;resize=980:* 1120w, https:\/\/hips.hearstapps.com\/hmg-prod\/images\/bdf294a5-97ed-4890-be64-b8182d5f98c9.jpeg?crop=1xw:1xh;center,top&amp;resize=980:* 1400w, https:\/\/hips.hearstapps.com\/hmg-prod\/images\/bdf294a5-97ed-4890-be64-b8182d5f98c9.jpeg?crop=1xw:1xh;center,top&amp;resize=980:* 1800w, https:\/\/hips.hearstapps.com\/hmg-prod\/images\/bdf294a5-97ed-4890-be64-b8182d5f98c9.jpeg?crop=1xw:1xh;center,top&amp;resize=980:* 2000w\" src=\"https:\/\/hips.hearstapps.com\/hmg-prod\/images\/bdf294a5-97ed-4890-be64-b8182d5f98c9.jpeg?crop=1xw:1xh;center,top&amp;resize=980:*\" class=\"css-0 e1g79fud0\"\/><\/p>\n<p><figcaption data-theme-key=\"photo-credit-figcaption\" class=\"css-1am3yn9 e1g9hcy40\"><span data-theme-key=\"photo-credit-creditor\" class=\"css-l4pefh e1geg53v2\">Kellogg&#8217;s<\/span><\/figcaption><\/p>\n<\/div>\n<\/div>\n<\/section>\n<p data-journey-content=\"true\" data-node-id=\"9\" class=\"css-6wxqfj emevuu60\">At the same time, people are already predicting exactly how this is going to go in stores. \u201cNow you bouta start seeing all the boxes opened at stores bc people are gonna want certain ones,\u201d one comment reads. It\u2019s a fair point, but not something I think we should be worried about. If there was something rare or a blind box situation, that would be a different story.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"10\" class=\"css-6wxqfj emevuu60\">Others are treating this like a full-on competition. \u201cNow I gotta fight my husband over who eats it, him or me!\u201d One person joked, adding that \u201c\u201980s babies were serious about that damn toy.\u201d<\/p>\n<p data-journey-content=\"true\" data-node-id=\"11\" class=\"css-6wxqfj emevuu60\">Beyond the boxes themselves, Kellogg\u2019s is also turning this into an experience. The brand is bringing a giant <em data-node-id=\"11.1\">Toy Story<\/em>\u2013themed claw machine to The Grove in Los Angeles in May, giving fans a chance to experience that same prize-winning feeling in person.<\/p>\n<section data-embed=\"editorial-link\" data-lazy-id=\"P0-25\" data-node-id=\"12\" class=\"embed\">\n<aside class=\"css-u95ltk e94w1mj3\"\/><\/section>\n<\/div>\n<p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2 min read Kellogg\u2019s is bringing back toys inside cereal boxes for the first time in over a decade. The launch ties into Toy Story 5 and taps into childhood nostalgia. Fans are excited\u2014but already predicting the return of in-store chaos over popular toys. Kellogg\u2019s is officially bringing back one [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-news"],"_links":{"self":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/posts\/2923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2923"}],"version-history":[{"count":0,"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/posts\/2923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/media\/2924"}],"wp:attachment":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}