Fans online are already reacting, calling it a \u201cparty in a cup\u201d and planning to try it with friends.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\nLuckin Coffee just dropped two new spring drinks in NYC\u2014the Chinese chain\u2019s only U.S. location\u2014and based on the internet\u2019s reaction, people are already planning their orders.<\/p>\n
The global coffee chain is leaning hard into colorful, fruit-forward beverages with its latest limited-time launch: the Purple Bloom Frappe and Yuzu Matcha Sparkling Water. Both are available now at Luckin locations across New York City, and they\u2019re clearly designed to be as eye-catching as they are drinkable.<\/p>\n
Let\u2019s start with the one getting the most attention.<\/p>\n\n\n\n
![\"Two](\"https:\/\/hips.hearstapps.com\/hmg-prod\/images\/32440135-8870-42e0-a700-ca2bff89b76f.jpeg?crop=0.739xw:0.416xh;0.141xw,0.295xh&resize=980:*\" "\\"Two")
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Luckin Coffee<\/span><\/figcaption><\/p>\n<\/div>\n<\/div>\n<\/section>\nThe Purple Bloom Frappe<\/strong> is exactly what it sounds like\u2014a bright purple, layered drink made with a mix of fruit and vegetable juices, including grape, strawberry, blueberry, dragon fruit, and even purple carrot and cabbage. It\u2019s paired with jasmine tea, giving it a slightly floral finish to balance out all that fruit.<\/p>\nIt\u2019s a lot, but in a way that feels very intentional.<\/p>\n
And people online are very into it. One commenter wrote, \u201cLooks like a PARTY in a cup! Yes!!\u201d while another said, \u201cNice way to eat more fruit on the go.\u201d Others are already making plans, tagging friends, and saying things like, \u201cWe need to try this!\u201d and \u201cI wanna try this drink with my bestie!\u201d<\/p>\n
So yes, this is very much a \u201cgo with someone and post it\u201d kind of drink.<\/p>\n\n\n
![\"Hand](\"https:\/\/hips.hearstapps.com\/hmg-prod\/images\/04900c55-8fd4-4913-ae15-f174c1145dc4.jpg?crop=0.927xw:0.526xh;0.019xw,0.203xh&resize=980:*\" "\\"Hand")
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Luckin Coffee<\/span><\/figcaption><\/p>\n<\/div>\n<\/div>\n<\/section>\nThe second option, the Yuzu Matcha Sparkling Water<\/strong>, goes in a completely different direction. It\u2019s lighter, citrusy, and a little more low-key, combining Japanese matcha with yuzu for a slightly bitter, refreshing profile. It\u2019s also made without artificial flavors or sweeteners, which gives it a cleaner finish compared to the frappe.<\/p>\nLuckin has built a reputation around trend-driven drinks, and this fits right into that strategy\u2014bold colors, unexpected flavor combinations, and something that\u2019s designed for discovery.<\/p>\n
The brand is also fueling the hype with a giveaway tied to the launch, which is clearly working. The comment section is full of people saying things like \u201cI would love to \ud83e\udd7a\u201d and \u201cYes please!\u201d alongside plenty of purple hearts and fire emojis.<\/p>\n
If you\u2019re in NYC, both drinks are available for a limited time. And if your group chat is already sending purple heart emojis\u2026you probably know which one you\u2019re trying first.<\/p>\n\n<\/section>\n<\/div>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
2 min read Luckin Coffee launched two new spring drinks in NYC: the Purple Bloom Frappe and Yuzu Matcha Sparkling Water. The Purple Bloom Frappe features a mix of fruit and vegetable juices layered with jasmine tea. Fans online are already reacting, calling it a \u201cparty in a cup\u201d and […]<\/p>\n","protected":false},"author":1,"featured_media":2822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-news"],"_links":{"self":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/posts\/2821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2821"}],"version-history":[{"count":0,"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/posts\/2821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/media\/2822"}],"wp:attachment":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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2 min read<\/span><\/div>\n