{"id":2517,"date":"2026-03-03T21:51:25","date_gmt":"2026-03-03T21:51:25","guid":{"rendered":"https:\/\/cupcake.website\/?p=2517"},"modified":"2026-03-03T21:51:25","modified_gmt":"2026-03-03T21:51:25","slug":"burger-king-posts-shady-response-to-viral-mcdonalds-ceo-video","status":"publish","type":"post","link":"https:\/\/cupcake.website\/?p=2517","title":{"rendered":"Burger King Posts Shady Response To Viral McDonald&#8217;s CEO Video"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-journey-body=\"standard-article\">\n<div class=\"css-hl6xtf e1wzc3k51\"><img src=\"https:\/\/www.delish.com\/_assets\/design-tokens\/fre\/static\/icons\/clock-regular.4ddebeb.svg\" alt=\"Estimated read time\" width=\"16\" height=\"16\" decoding=\"async\" loading=\"lazy\"\/><span class=\"css-ihlrqz e1wzc3k50\">2 min read<\/span><\/div>\n<ul data-node-id=\"0\" class=\"css-kw9lqy emevuu60\">\n<li data-node-id=\"0.0\">Fans are flaming the CEO of McDonald\u2019s after taking a notably small bite of the new Big Arch Burger.<\/li>\n<li data-node-id=\"0.1\">Burger King posted a shady indirect response to the controversy on social media, where the chain\u2019s president took a generous bite of a Whopper.<\/li>\n<li data-node-id=\"0.2\">Both posts are going viral, with fans comparing each of the executives\u2019 on-camera charisma.<\/li>\n<\/ul>\n<hr data-node-id=\"1\" class=\"css-18pb4rg emevuu60\"\/>\n<p data-journey-content=\"true\" data-node-id=\"2\" class=\"css-6wxqfj emevuu60\">Today, McDonald\u2019s is finally bringing one of its biggest menu innovations to American menus. The highly anticipated Big Arch burger features two Quarter Pounder patties, slivered onions, crispy onions, three slices of white cheddar, and a brand-new Big Arch sauce. To celebrate the launch, McDonald\u2019s CEO Chris Kempczinski posted a video on <a href=\"https:\/\/www.linkedin.com\/posts\/chriskempczinski_chris-k-taste-tests-the-big-arch-activity-7424495480912465921-SK_u?utm_source=li_share&amp;utm_content=feedcontent&amp;utm_medium=g_dt_web&amp;utm_campaign=copy\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.linkedin.com\/posts\/chriskempczinski_chris-k-taste-tests-the-big-arch-activity-7424495480912465921-SK_u?utm_source=li_share&amp;utm_content=feedcontent&amp;utm_medium=g_dt_web&amp;utm_campaign=copy\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"LinkedIn\" data-node-id=\"2.3\" class=\"body-link css-8bav6j emevuu60\">LinkedIn<\/a> last month to give fans a sneak peek of the new burger. But viewers are focusing more on Kempczinski\u2019s bite than on the Big Arch itself. <\/p>\n<section data-embed=\"x\" data-lazy-id=\"P0-17\" data-node-id=\"3\" class=\"embed\"\/>\n<p data-journey-content=\"true\" data-node-id=\"4\" class=\"css-6wxqfj emevuu60\">The video quickly went viral, with social media users arguing that the CEO seemed reluctant to try it, at best. Kempczinski turned the partially-eaten burger to the camera and described it as a \u201cbig bite for a Big Arch.\u201d One user on TikTok was less than convinced: \u201cThe gaslighting of \u2018big bite\u2019 is diabolical.\u201d Another commenter on Reddit guessed that \u201che definitely didn\u2019t finish after the camera went down.\u201d <\/p>\n<p data-journey-content=\"true\" data-node-id=\"5\" class=\"css-6wxqfj emevuu60\">And now, another critic has entered the chat: the President of Burger King, Tom Curtis. The burger chain has been in the midst of its own marketing campaign, where guests were given a direct line to share menu feedback with Curtis.<\/p>\n<section data-embed=\"watch-next\" data-lazy-id=\"P0-18\" data-node-id=\"6\" class=\"embed\"\/>\n<p data-journey-content=\"true\" data-node-id=\"7\" class=\"css-6wxqfj emevuu60\">According to the brand, after fans shared their thoughts, BK unveiled a new-and-improved Whopper with sturdier packaging, a better bun, and higher-quality mayonnaise. And yesterday, the chain posted a video of Curtis taking a bite of the burger. Fans have been quick to draw comparisons. <\/p>\n<section data-embed=\"instagram\" data-lazy-id=\"P0-19\" data-node-id=\"8\" class=\"embed\"\/>\n<p data-journey-content=\"true\" data-node-id=\"9\" class=\"css-6wxqfj emevuu60\">Unlike Kempczinski\u2019s, let\u2019s say, <em data-node-id=\"9.1\">delicate<\/em> bite of the Big Arch, Curtis went all in. The president pulled away with mayonnaise dotted at the corners of his mouth and said the only thing missing from the new Whopper is a napkin. \u201cNow that\u2019s a real bite,\u201d one user on Instagram wrote. On X, another person described the videos as \u201cCEOs competing in the most corporate way possible.\u201d<\/p>\n<p data-journey-content=\"true\" data-node-id=\"10\" class=\"css-6wxqfj emevuu60\">And if you think it\u2019s simply a coincidence, think again. The outlet <a href=\"https:\/\/x.com\/PopCrave\/status\/2028808106684371223\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/x.com\/PopCrave\/status\/2028808106684371223\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"Pop Crave\" data-node-id=\"10.1\" class=\"body-link css-8bav6j emevuu60\">Pop Crave<\/a> posted both burger taste tests side by side, and Burger King\u2019s official X account replied with, \u201cWhen it\u2019s flame-grilled, you don\u2019t hesitate.\u201d Another commenter responded, \u201cSo petty, I love it.\u201d<\/p>\n<p data-journey-content=\"true\" data-node-id=\"11\" class=\"css-6wxqfj emevuu60\">It\u2019s clear that McDonald\u2019s and Burger King are beefing, but if the outcome is bigger, better burgers\u2014everyone wins.<\/p>\n<section data-embed=\"editorial-link\" data-lazy-id=\"P0-20\" data-node-id=\"12\" class=\"embed\">\n<aside class=\"css-1hu65xl e94w1mj1\"\/><\/section>\n<\/div>\n<p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2 min read Fans are flaming the CEO of McDonald\u2019s after taking a notably small bite of the new Big Arch Burger. Burger King posted a shady indirect response to the controversy on social media, where the chain\u2019s president took a generous bite of a Whopper. Both posts are going [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-news"],"_links":{"self":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/posts\/2517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2517"}],"version-history":[{"count":0,"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/posts\/2517\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/media\/2518"}],"wp:attachment":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}