{"id":2184,"date":"2026-02-09T05:49:01","date_gmt":"2026-02-09T05:49:01","guid":{"rendered":"https:\/\/cupcake.website\/?p=2184"},"modified":"2026-02-09T05:49:01","modified_gmt":"2026-02-09T05:49:01","slug":"dunkins-good-will-dunkin-super-bowl-ad-is-peak-nostalgia","status":"publish","type":"post","link":"https:\/\/cupcake.website\/?p=2184","title":{"rendered":"Dunkin\u2019s &#8216;Good Will Dunkin\u2019 Super Bowl Ad Is Peak Nostalgia"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-journey-body=\"standard-article\">\n<ul data-node-id=\"0\" class=\"css-kw9lqy emevuu60\">\n<li data-node-id=\"0.0\">Dunkin\u2019s 2026 Super Bowl ad, \u201cGood Will Dunkin\u2019,\u201d stars Ben Affleck and pays homage to <em data-node-id=\"0.0.1\">Good Will Hunting<\/em> and \u201990s sitcoms with major celebrity cameos.<\/li>\n<li data-node-id=\"0.1\">The nostalgic spot features stars from <em data-node-id=\"0.1.1\">Friends<\/em>, <em data-node-id=\"0.1.3\">Seinfeld<\/em>, <em data-node-id=\"0.1.5\">Cheers<\/em>, and more, mixing iconic quotes with playful Dunkin\u2019 twists.<\/li>\n<li data-node-id=\"0.2\">Reactions were mixed\u2014some praised the ad\u2019s humor and star power, while others criticized its use of AI and lack of Matt Damon. <\/li>\n<\/ul>\n<hr data-node-id=\"1\" class=\"css-18pb4rg emevuu60\"\/>\n<p data-journey-content=\"true\" data-node-id=\"2\" class=\"css-6wxqfj emevuu60\">Dunkin\u2019s ongoing relationship with Ben Affleck is iconic, tbh. No one does a walk of shame quite like Ben, ice-cold Dunkin\u2019 coffee in hand. So when he started appearing in the brand\u2019s Super Bowl commercials years ago, it just made sense. This year, the duo has really dialed in on the nostalgia by debuting a commercial that pays homage to Ben\u2019s breakout role in the 1997 drama <em data-node-id=\"2.7\">Good Will Hunting<\/em>. In the Dunkin\u2019 spot, \u201cGood Will Dunkin\u2019,\u201d there were endless cameos and homages to your favorite \u201990s sitcoms.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"3\" class=\"css-6wxqfj emevuu60\">Not only does the commercial allude to the characters and storyline of <em data-node-id=\"3.1\">Good Will Hunting<\/em>, but it also features some of the biggest names from nostalgic sitcoms. Jaleel White, Alfonso Ribeiro, and Jasmine Guy from <em data-node-id=\"3.3\">The Fresh Prince of Bel-Air<\/em>, Jennifer Aniston and Matt LeBlanc from<em data-node-id=\"3.7\"> Friends<\/em>, Jason Alexander from <em data-node-id=\"3.9\">Seinfeld<\/em>, Ted Danson from <em data-node-id=\"3.11\">Cheers<\/em>, and Tom Brady, who is a stranger to sitcoms but not to the Super Bowl.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"4\" class=\"css-6wxqfj emevuu60\">The commercial is packed with wink-wink callbacks: Affleck borrows Joey\u2019s famous<em data-node-id=\"4.1\"> Friends<\/em> pickup line, \u201cHow you doin\u2019?\u201d while \u201cWe were on a break\u201d nods to Ross from the same sitcom, and Aniston riffs on a classic line from <em data-node-id=\"4.3\">Good Will Hunting<\/em> with a cheeky \u201cHow you like these nuts?\u201d<\/p>\n<section data-embed=\"watch-next\" data-lazy-id=\"P0-16\" data-node-id=\"5\" class=\"embed\"\/>\n<section data-embed=\"youtube\" data-lazy-id=\"P0-17\" data-node-id=\"6\" class=\"embed\"\/>\n<p data-journey-content=\"true\" data-node-id=\"7\" class=\"css-6wxqfj emevuu60\">People were mixed in their reactions to the ad, some loving the nostalgia factor, and others were disappointed in the alleged use of AI to de-age the actors. \u201cThat Dunkin\u2019 commercial was fully AI. The amount of people not realizing that is disturbing,\u201d said one person on X. \u201cAnyone else horrified by the Dunkin\u2019 Donuts commercial?\u201d another questioned.<br data-node-id=\"7.1\"\/> <\/p>\n<p data-journey-content=\"true\" data-node-id=\"8\" class=\"css-6wxqfj emevuu60\">\u201cThe Good Will Dunkin\u2019 is the best commercial so far,\u201d one person with a different opinion said. \u201cHow is a Dunkin&#8217; Donuts AI ad the only good commercial we&#8217;ve had so far lol,\u201d another viewer wrote.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"9\" class=\"css-6wxqfj emevuu60\">\u201cThe Dunkin commercial was basically a corporation holding up a nostalgia stuffed animal and being like \u2018YOU LIKE THAT?! REMEMBER THE LATE 90s WHEN YOUR LIFE DIDN\u2019T STINK?!\u2019\u201d another person posted. <\/p>\n<p data-journey-content=\"true\" data-node-id=\"10\" class=\"css-6wxqfj emevuu60\">\u201cI can\u2019t imagine how much $$$ Dunkin Donuts spent on actors for that #SuperBowlLX commercial but it was SO worth it,\u201d said a fan. <\/p>\n<p data-journey-content=\"true\" data-node-id=\"11\" class=\"css-6wxqfj emevuu60\">One person stole the thoughts right out of my head: \u201cNO MATT DAMON IN THE DUNKIN BEN AFFLECK COMMERCIAL????????\u201d Give our guy his time to shine!<\/p>\n<p data-journey-content=\"true\" data-node-id=\"12\" class=\"css-6wxqfj emevuu60\">If you want to really call back to those yesteryears, Dunkin\u2019 is selling nostalgic \u201890s-themed merch <a href=\"https:\/\/dunkinrunsonmerch.com\/\" target=\"_blank\" rel=\"nofollow\" data-vars-ga-outbound-link=\"https:\/\/dunkinrunsonmerch.com\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"online\" data-node-id=\"12.1\" class=\"body-link css-8bav6j emevuu60\">online<\/a>. Plus, you can snag a free coffee on Monday, February 9, by using the promo code GOODWILLDUNKIN in the Dunkin\u2019 app while supplies last.  <\/p>\n<section data-embed=\"editorial-link\" data-lazy-id=\"P0-18\" data-node-id=\"13\" class=\"embed\">\n<aside class=\"css-fcvumo e94w1mj1\"\/><\/section>\n<\/div>\n<p><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dunkin\u2019s 2026 Super Bowl ad, \u201cGood Will Dunkin\u2019,\u201d stars Ben Affleck and pays homage to Good Will Hunting and \u201990s sitcoms with major celebrity cameos. The nostalgic spot features stars from Friends, Seinfeld, Cheers, and more, mixing iconic quotes with playful Dunkin\u2019 twists. Reactions were mixed\u2014some praised the ad\u2019s humor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-news"],"_links":{"self":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/posts\/2184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2184"}],"version-history":[{"count":0,"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/posts\/2184\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/media\/2185"}],"wp:attachment":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}