{"id":1160,"date":"2025-12-07T14:24:35","date_gmt":"2025-12-07T14:24:35","guid":{"rendered":"https:\/\/cupcake.website\/?p=1160"},"modified":"2025-12-07T14:24:35","modified_gmt":"2025-12-07T14:24:35","slug":"lidls-limited-croissant-perfume-how-to-win-one","status":"publish","type":"post","link":"https:\/\/cupcake.website\/?p=1160","title":{"rendered":"Lidl\u2019s Limited Croissant Perfume: How To Win One"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-journey-body=\"standard-article\">\n<ul data-node-id=\"0\" class=\"css-kw9lqy emevuu60\">\n<li data-node-id=\"0.0\">Lidl launched Eau de Croissant, a limited-edition perfume inspired by its flaky croissants.<\/li>\n<li data-node-id=\"0.1\">The 15ml croissant-shaped bottle was created with perfumer Sarah McCartney.<\/li>\n<li data-node-id=\"0.2\">You can\u2019t buy it\u2014enter via @lidlus on Instagram from December 4 to 18 to win.<\/li>\n<\/ul>\n<hr data-node-id=\"1\" class=\"css-18pb4rg emevuu60\"\/>\n<p data-journey-content=\"true\" data-node-id=\"2\" class=\"css-6wxqfj emevuu60\">File this under &#8220;things I did not expect to spritz.&#8221;<\/p>\n<p data-journey-content=\"true\" data-node-id=\"3\" class=\"css-6wxqfj emevuu60\">Lidl just turned its 49-cent croissant into a perfume, cheekily named Eau de Croissant and developed with perfumer Sarah McCartney (known to the world as the &#8220;Fairy Godmother of U.K. Perfumery&#8221;), and it aims for warm, buttery bakery vibes without smelling like you face-planted into a sheet pan.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"4\" class=\"css-6wxqfj emevuu60\">As for the bottle: it&#8217;s a tiny, croissant-shaped trophy in brown-tinted glass, filled with 15ml of pastry-inspired scent.  <\/p>\n<section data-embed=\"watch-next\" data-lazy-id=\"P0-15\" data-node-id=\"5\" class=\"embed\"\/>\n<p data-journey-content=\"true\" data-node-id=\"6\" class=\"css-6wxqfj emevuu60\">But here\u2019s the twist: you can\u2019t just buy it. Lidl is giving away bottles on Instagram. From December 4 to 18, follow <a href=\"https:\/\/www.instagram.com\/lidlus\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.instagram.com\/lidlus\/\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"@lidlus\" data-node-id=\"6.1\" class=\"body-link css-1i7jlb0 emevuu60\">@lidlus<\/a>, find the giveaway post, tag a friend, and share it to your story for a bonus entry (don\u2019t forget to tag them). If you win, congrats\u2014you\u2019re the person who officially smells like a Parisian patisserie without ever leaving the house.<\/p>\n<section data-embed=\"instagram\" data-lazy-id=\"P0-16\" data-node-id=\"7\" class=\"embed\"\/>\n<p data-journey-content=\"true\" data-node-id=\"8\" class=\"css-6wxqfj emevuu60\">The fragrance drop lands alongside Lidl\u2019s budget-friendly holiday meal deal (available December 10 to 24 and feeds 12 for under $4 per person), with options like ham, rolls, pecan pie, mac and cheese, and all the side-dish fixings.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"9\" class=\"css-6wxqfj emevuu60\">&#8220;Lidl US is dedicated to making high-quality food accessible to everyone, especially during this time of year,&#8221; <a href=\"https:\/\/mediacenter.lidl.com\/pressreleases\/2025\/holiday-of-firsts-lidl-us-unveils-holiday-meal-deal-for-less-than-4-per-person-plus-limited-edition-croissant-fragrance\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/mediacenter.lidl.com\/pressreleases\/2025\/holiday-of-firsts-lidl-us-unveils-holiday-meal-deal-for-less-than-4-per-person-plus-limited-edition-croissant-fragrance\" data-vars-ga-ux-element=\"Hyperlink\" data-vars-ga-call-to-action=\"said\" data-node-id=\"9.1\" class=\"body-link css-1i7jlb0 emevuu60\">said<\/a> Lidl US CEO Joel Rampoldt. &#8220;We\u2019re proud to introduce our new holiday meal deal to help ensure our customers can create cherished meals with their loved ones without the burden of a hefty price tag.&#8221; <\/p>\n<p data-journey-content=\"true\" data-node-id=\"10\" class=\"css-6wxqfj emevuu60\">It all feels on-brand with the goal of entertaining big, spending small, and smelling expensive. And a croissant in any form\u2014perfume or otherwise\u2014is a good croissant to me.   <\/p>\n<section data-embed=\"editorial-link\" data-lazy-id=\"P0-17\" data-node-id=\"11\" class=\"embed\">\n<aside class=\"css-fcvumo e94w1mj1\">\n<div data-theme-key=\"carousel-container\" aria-roledescription=\"carousel\" role=\"region\" aria-live=\"off\" aria-labelledby=\"PP0-17-0\" class=\"css-vzlvvm e1kgjrvy4\">\n<p><h2 id=\"PP0-17-0\" data-theme-key=\"carousel-hed\" class=\"css-4i2xvz e1kgjrvy5\"><span aria-hidden=\"true\" data-theme-key=\"title-design-element-before\" class=\"css-0 eagam8p0\"\/>Some Of Our Holiday Bakes<span aria-hidden=\"true\" data-theme-key=\"title-design-element-after\" class=\"css-0 eagam8p1\"\/><\/h2>\n<\/p>\n<\/div>\n<\/aside>\n<\/section>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lidl launched Eau de Croissant, a limited-edition perfume inspired by its flaky croissants. The 15ml croissant-shaped bottle was created with perfumer Sarah McCartney. You can\u2019t buy it\u2014enter via @lidlus on Instagram from December 4 to 18 to win. File this under &#8220;things I did not expect to spritz.&#8221; Lidl just [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-news"],"_links":{"self":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/posts\/1160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1160"}],"version-history":[{"count":0,"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/posts\/1160\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=\/wp\/v2\/media\/1161"}],"wp:attachment":[{"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cupcake.website\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}