Just when we thought we were suffering from everything bagel fatigue, Kraft pulls us back on the everything bagel train.

The brand known for mac & cheese just announced that it’s releasing an everything bagel-flavored mac for the first time ever. And we have the fans to thank for the unique new product.

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Kraft

When Kraft put out the call last year for a new flavor as part of its “Fan Favorites” program, the brand received hundreds of requests for an everything bagel flavor.

“Our goal is to introduce new products that deliver on what our fans are craving,” said Sara Roashan, Associate Director of Innovation for KRAFT Mac & Cheese, in a statement. “Last year, we launched a contest to give fans a forum to share what flavors they would want to see from us. After receiving hundreds of requests for an Everything Bagel flavor, we’re thrilled to officially introduce it to the world.

Beginning November 25 at 5 a.m. CT, presale for the Everything Bagel flavor mac & cheese will begin exclusively at Walmart.com (official sales will open on November 29 at 12 a.m. CT). Kraft is only releasing 15,000 boxes nationwide, so you might want to set your alarm for this one.

And from the looks of it, there are already lots of people who are eager to get their hands on a box or two.

“BRB ordering as many boxes as possible rn,” one person on Instagram wrote.

Another fan wrote, “PLEASE ILL GIVE YOU EVERYTHING I HAVE IM BEGGING LET ME HAVE BAGEL KRAFT.”

Lettermark

Danielle Harling is an Atlanta-based freelance writer with a love for colorfully designed-spaces, craft cocktails and online window shopping (usually for budget-shattering designer heels). Her past work has appeared on Fodor’s, Forbes, MyDomaine, Architectural Digest and more. 


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